Rick Erling

Certified CEO Coach

Rick Erling is a Certified Value Forward CEO Coach at Business Growth U.S. He specializes in CEO Scorecards for start-ups, privately held companies and Fortune 1000 companies in both the public and private sector.

CEO Scorecard Specialists

What is the CEO Scorecard?

 

The CEO Scorecard
The CEO Scorecard is a business tool designed to help you evaluate your company's strategy, sales, marketing and financial performance. The scorecard covers over 100 key performance indicators which are compared and scored against industry best practices. After our analysis we deliver a final scorecard report and recommendations for business performance improvement.

Can you respond to a changing business environment rapidly?

Starbuck's was once at the top of their game. They went to market with a strategy that consumers were willing to spend more for a better, or at least "fancier" cup of coffee. Starbucks, perhaps one the most profitable and fastest growing companies in our lifetime is now experiencing a declining market share. What happened?

The pattern of getting your morning coffee is a core consumer habit and we can be assured that consumers are still drinking just as much coffee today, as they did then. Why did Starbucks customers start going elsewhere?

Starbucks made a dire mistake and "assumed" they would always be on a high velocity growth curve. The alarming issue is that the events that triggered this change didn't show up immediately in the financial results. And, by the time they did it was already too late to do anything about it as a trend had already developed that will have long term financial implications.

Without a clear business value proposition, and by failing to create competitive barriers of entry, increased competition and the economy began to erode Starbucks' bottom line. McDonald’s, Wendy's, 7-11, Dunkin Donuts, and other local and national competitors with a better business value proposition entered the gourmet coffee vertical.

The harsh reality is that if you want to successfully compete you have to offer some compelling reason for customers to purchase your product or service. The even harsher reality is that you have to review your strategy on an ongoing basis, something Starbucks neglected to do.

At Business Growth U.S., we provide the financial management assessment, the marketing direction, the integrated business strategy and the team sales approach with our CEO Scorecard engagements.

You keep the increased revenues!

Sound Fair?

The CEO Business Success Scorecard is a health check assessment of your company’s current financial management picture as compared to your industry. It is also an analysis of your sales process, marketing methodology, and your strategy approach all at the same time.

Through our proprietary best practices database, we investigate operational gaps between your departments which may impede your company’s ability to grow faster and more profitably.

At Business Growth U.S., we are not financially or emotionally attached to your business like you are . . . so in many ways, we are like business forensic analysts. We take apart your business brick by brick, then rebuild it back and coach you and your team on our recommendations to increase your total business performance.

Our CEO Business Success Scorecard is a strategic and tactical tool to help executive management grow their business using benchmarks based on best practices.

Through our CEO Business Success Scorecard analysis program, you receive:

  • A written CEO Business Success Scorecard measurement of your firm’s current ability to increase its revenue capture success

  • A business valuation using a discounted cash flow analysis as a benchmark tool to understand your company’s strengths and weaknesses

  • A management team executive briefing of your CEO Business Success Scorecard review with improvement recommendations

  • An assessment of your marketing, sales and strategy business models

  • A financial management review and scoring of your current business as compared to your industry’s financial management statistics with best practices recommendations on how to improve your financial position

Click this link to download our CEO Business Performance Scorecard Brochure for more details.